When looking at what type of life insurance to buy, it is important to marry affordable life insurance with the product that makes sense for your situation.  For example, if you have a child that is 1 years old and you decide you need coverage for 20 years, don’t buy a 10 year term.  The temptation to do that might be there, to save cost, but in the end it may hurt you.   If you go and apply for a new 10 year term at the end of the first 10 year term, you may not be insurable and certainly the premium will be a lot higher.

The first thing we want to look at is how long will you want and need the coverage.   You may want to have permanent insurance, but your budget will not allow for that.   Maybe you can do a combination of term and permanent to meet your budget and your permanent need and want.  It is important to buy the right amount of death benefit above all else.   One case recently, the client wanted to buy 100,000 dollars of whole life, when the need for death benefit was closer to 500,000.   We suggested supplementing the whole life with a 400,000 term rider to cover the additional exposure and the client agreed to that strategy.   Very often we will see a client with a plan that is not budget friendly and the plan type makes no sense.   As an independent brokerage we can shop all the carriers and all the different products.   If a consumer is dealing with a captive agent, they may get stuck with one of the products in the agents limited repertoire.