The various life insurance carriers have different niches that they focus their attention on.   Some carriers will focus their efforts on being ultra competitive with individuals that are over 50 looking for term insurance.   Other carriers, will not be competitive with over 50 and will be mostly focused on competing with individuals in their 20′s and 30′s.

Some of the carriers don’t try and compete with the other companies on the cheapest term rates.   These type of carriers may put more of their efforts in having great permanent products.    A good example, would be Mass Mutual Life Insurance Company.   They are very highly rated with a AAA rating, but are not very competitive with their term insurance rates.   On the other hand they have extraordinary financial strength to back up their promise to pay and they have some of the best cash value plans on the market.   Their dividend paying whole life insurance is at the top of the industry.   If you are looking for a inexpensive term plan than they are the wrong carrier, but if you want great whole life, than they are perfect.

It is important to find a company that is good in the areas that you want for yourself.   If financial strength of the company is very important to you, than we are looking at one set of companies.   If you want a company that has an A rating or better and want the cheapest term possible, than that is a completely different company.   We understand the niches and based upon what you want, we can help you find the right company.